MarketFuse is a Naples web design and marketing company.  Our marketing philosophy is based on the tried and true experience that compelling content is the best way to generate an emotional connection with potential customers.

Consumers that feel an emotional connection to a business tend to purchase from that business, and keep doing so.

Great content is hard to produce.  It requires talented writing, skilled photography and technical and creative expertise in shooting and editing video.

The website is the showcase where our clients display their content.  It is also the place where we help tell their personal business story, where their products and services are described and where leads are generated and products are sold.

Today’s websites also need to integrate with social media websites such as Facebook and be responsive to different ways people view websites, for example on iPhones and other smart phones.

Developing websites for mobile requires expertise in how mobile technology works and keeping up to date with the constant evolution of products like iPhone, iPad and iPad Mini.  Companies that don’t provide site viewers an optimized mobile experience tend to appear out of touch with technology.

So there’s a lot to consider when designing a website in today’s marketing and technology environment.  Also there is a lot of material to communicate.

We design our websites with all of this in mind.

Our sites are built upon the WordPress content management system (CMS).  WordPress is an open source platform that is designed to allow users to create, store and display content.  It is an open source software, highly customizable and very powerful.  It is also very reliable.  CNN.com uses WordPress as their software platform, which says a lot.